Beijing · United States · Canada

The Yuan AgencyTurn global ambition into local relevance.

We help ambitious international technology and consumer electronics brands connect with North American audiences through culturally informed strategy, influential creators and platform-native campaigns.

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Selected experience

TCLDREAMEiFLYTEK

Built for brands crossing cultures

Complex products.
Clear local stories.

The Yuan Agency is a boutique marketing agency specialising in North American growth for international technology and consumer electronics brands.

We combine cross-cultural insight, creator relationships and platform expertise to make ambitious brands easier to understand and harder to overlook.

What we do

Strategy that travels.
Work that feels local.

Influencer Marketing

Creator strategy, sourcing, negotiation and campaign management built for North American audiences.

Social Media

Platform-native strategy and campaigns for YouTube, TikTok and Instagram.

Brand & PR Strategy

Sharper positioning, market narratives and communications for ambitious launches.

Content Localisation

Creative adaptation that goes beyond translation to make every message feel local.

Selected work

Ideas in market.

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Consumer technology

TCL

Influencer marketing

Smart home

Dreame

Creator campaign

AI technology

iFLYTEK

Content localisation

The Yuan perspective

We help brands navigate local growth because we are

Culturally perceptive

We understand how to make your products and services speak to a North American audience.

Locally relevant

We adapt every idea to the culture, creators and platform context of the market.

Impact-driven

We connect storytelling to clear campaign objectives and useful performance insight.